Google update will improve the rankings of mobile friendly sites

Google have confirmed they’re updating their algorithm on April 21st, 2015 to improve the rankings of mobile friendly sites.

By mobile friendly, they mean sites that have been designed with smartphone and tablet users in mind. A site that is mobile friendly should not…

  • Require any zooming in to view content.
  • Require any horizontal scrolling to view content.
  • Have menu links too close together.
  • Have text that’s small enough to make reading it difficult.

There are other factors too, but those are the main ones. If your website is running on WordPress, the chances are your site is mobile friendly. Most WordPress themes are “responsive” these days, which means the appearance of site responds to the device that it’s being displayed on, and display appropriately. The best thing to do is check out your site on your smartphone or tablet.

If it doesn’t look good, or you get errors, I’d definitely recommend updating it. Apart from losing Google traffic next month, you’re also losing a lot of potential visitors generally. The number of people using mobile devices will only increase in future!

Many thanks to SEO Mark for the heads up about the Google update.

Best wishes,
James

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Your on-page SEO checklist

A question I’m asked a lot is…

“How do I make my content as Google-friendly as possible?”

In terms of on-page SEO (Search Engine Optimization), I believe the big stuff is…

  • Use your keyword phrase in the title of your post
  • Use your keyword phrase near the beginning of your post and then whenever’s natural

However, when writing a new blog post or article, it would be nice to know that you’re checking as many of those on-page SEO boxes as possible.

I just discovered this brilliant infographic by the very dedicated Brian Dean that serves as an “on-page SEO checklist”. You might like to check out the original post too, as he gives a little more information on each element…  Continue reading