Google have confirmed they’re updating their algorithm on April 21st, 2015 to improve the rankings of mobile friendly sites.

By mobile friendly, they mean sites that have been designed with smartphone and tablet users in mind. A site that is mobile friendly should not…

• Require any zooming in to view content.
• Require any horizontal scrolling to view content.
• Have menu links too close together.
• Have text that’s small enough to make reading it difficult.

There are other factors too, but those are the main ones. If your website is running on WordPress, the chances are your site is mobile friendly. Most WordPress themes are “responsive” these days, which means the appearance of site responds to the device that it’s being displayed on, and display appropriately. The best thing to do is check out your site on your smartphone or tablet.

If it doesn’t look good, or you get errors, I’d definitely recommend updating it. Apart from losing Google traffic next month, you’re also losing a lot of potential visitors generally. The number of people using mobile devices will only increase in future!

Many thanks to SEO Mark for the heads up about the Google update.

Best wishes,
James