Shannon asks…

“Is there a way to divide blogs into sub categories? I would really like to have a blog about dogs and a blog about travel all on my website. Do you know the best way to do this?”

© Ashley Coombs

First of all, it might be a good idea to create two separate websites/blogs, one for each topic. That way, you can appeal to dog lovers and travel enthusiasts with the name, style, layout, content and so-on of each site.

Google is apparently looking more and more at the theme of a website to determine relevancy, and therefore page rankings for related terms. It’s possible therefore that you’d be putting yourself at an immediate disadvantage by throwing these two quite different subjects together. I say possible, because search engine optimization certainly isn’t an exact science.

Also, if I follow your blog because I love your stuff about dogs, I’m probably going to keep hitting “delete” every time I receive a post about travel. This might not be a problem if your content is amazing, but unless the standard is ultra high, I’m probably going to unsubscribe and follow a blog that’s exclusively about dogs instead :-) Continue reading →